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February 12, 2010

Social Networking is Too Complicated

This image is the crazy world of the serious social networker. Maintaining all of these different sites is very difficult. Each service has its own unique […]
February 11, 2010

Internet Marketing Seminar Questionnaire

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January 3, 2010

What Springsteen taught me about Marketing

I saw Bruce Springsteen for the fist time in 1973 at DAR Constitution Hall with my brother, Jeff. It was a revelation. He was so dynamic […]
December 19, 2009

Why SEO?

If you’re thinking about hiring an SEO (Search Engine Optimization) Consultant, the earlier the better. A great time to hire is when you’re considering a site […]
October 11, 2009

Most Users Are Blind To Advertising

Research has shown that most users are essentially blind to ad banners. If they’re looking for a snippet of information on a page or are engrossed […]
October 11, 2009

Effective User Testing Doesn’t Have To Be Extensive

The ideal number of test subjects in usability tests found that tests with just five users would reveal about 85% of all problems with your website, […]
October 11, 2009

White Space Improves Comprehension

Most designers know the value of white space, which is the empty space between paragraphs, pictures, buttons and other items on the page. White space de-clutters […]
October 11, 2009

The Ideal Search Box Is 27-Characters Wide

What’s the ideal width of a search box? Is there such a thing?  It turns out that most of today’s search boxes are too short. The […]
September 24, 2009

Title, Description and Keyword Meta Tag Design

Titles (the most important content on your site!) The page title is the phrase that shows in the blue bar at the top of your web […]
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