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March 5, 2014
Published by Stu Kushner on March 5, 2014
Categories
Mistake 1: Ignoring the script: The “story” is everything. But how can you tell a “story” about a product in sixty seconds? Think about what an […]
October 30, 2013
Published by Stu Kushner on October 30, 2013
Categories
In one month in 2010, 172 million people in the United States watched online videos, an average of 14.6 hours per viewer, and websites that […]
October 23, 2013
Published by Stu Kushner on October 23, 2013
Categories
Advertisers know that it’s hard for people to relate to a product unless there’s a name and a brand behind it. The advantage of personalizing a […]