Marketing

January 10, 2010

Find your Target Market and FIRE!

If you have been following my saga of business rebuilding, you will recall that 2008 ended with me in a situation where I had to rebuild […]
October 11, 2009

Most Users Are Blind To Advertising

Research has shown that most users are essentially blind to ad banners. If they’re looking for a snippet of information on a page or are engrossed […]
October 11, 2009

Effective User Testing Doesn’t Have To Be Extensive

The ideal number of test subjects in usability tests found that tests with just five users would reveal about 85% of all problems with your website, […]
October 11, 2009

White Space Improves Comprehension

Most designers know the value of white space, which is the empty space between paragraphs, pictures, buttons and other items on the page. White space de-clutters […]
October 8, 2009

Blue Is The Best Color For Links

While giving your website a unique design is great, when it comes to usability, doing what everyone else is doing sometimes is best. Follow conventions, because […]
October 8, 2009

Most Users Do Not Scroll

Research has shown that visitors quite often do not scroll down at all. This does not mean that you should cram all of your information into […]
October 8, 2009

Quality Of Design Is An Indicator Of Credibility

Our experience has determined that users really do judge a book by its cover… or rather, a website by its design. Elements such as layout, consistency, […]
October 7, 2009

Users Focus On Faces

People instinctively notice other people right away when they come into view. On Web pages, we tend to focus on people’s faces and eyes, which gives […]
October 7, 2009

Form Labels Work Best Above The Field

A study found that the ideal position for labels in forms is above the fields. On many forms, labels are put to the left of the […]
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