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March 5, 2014
Published by Stu Kushner on March 5, 2014
Categories
Mistake 1: Ignoring the script: The “story” is everything. But how can you tell a “story” about a product in sixty seconds? Think about what an […]
February 27, 2014
Published by Stu Kushner on February 27, 2014
Categories
With the success of “social media” sites like Twitter and Facebook, a newsletter may seem like an old fashioned “been there, done that” sort of effort. […]
February 20, 2014
Published by Stu Kushner on February 20, 2014
Categories
Of course, content is the primary focus for a newsletter, as it is for any published document, but even the best written and most informative newsletter […]
February 13, 2014
Published by Stu Kushner on February 13, 2014
Categories
In an era of mass media, the information we get is often remote and impersonal. Especially in online advertising and marketing, the “human element” is often […]
February 5, 2014
Published by Stu Kushner on February 5, 2014
Categories
When business owners are asked if they publish a newsletter, the majority will say “No”. Which leads to the next question: “Why not?” Some of the […]
January 24, 2014
Published by Stu Kushner on January 24, 2014
Categories
A Company Newsletter is an excellent way for management to both connect with their employees and it also acknowledges their efforts and achievements publicly. Nothing raises […]
January 17, 2014
Published by Stu Kushner on January 17, 2014
Categories
No, we don’t mean sans serif or Italic, but producing and distributing an informational or technical newsletter to a specifically targeted “audience” of readers. There are […]
January 10, 2014
Published by Stu Kushner on January 10, 2014
Categories
Creating a newsletter is really one of the easiest, most effective and inexpensive way to connect with both your customers and your employees as well. But […]
January 3, 2014
Published by Stu Kushner on January 3, 2014
Categories
It’s like the flu, eventually everyone gets it. “Writer’s block” is an annoying but usually temporary malady where you suddenly have no clue what to write […]