Marketing Ideas

February 1, 2010

How to create unique web content

I keep writing about the marketing and business value of creating website content because my personal experience and my ongoing research consistently points to this as […]
January 20, 2010

Website Influence

I no longer have literature to handout to clients. I used to. I used to have nice full color folders that I gave away at every […]
January 10, 2010

Find your Target Market and FIRE!

If you have been following my saga of business rebuilding, you will recall that 2008 ended with me in a situation where I had to rebuild […]
January 3, 2010

What Springsteen taught me about Marketing

I saw Bruce Springsteen for the fist time in 1973 at DAR Constitution Hall with my brother, Jeff. It was a revelation. He was so dynamic […]
December 19, 2009

Why SEO?

If you’re thinking about hiring an SEO (Search Engine Optimization) Consultant, the earlier the better. A great time to hire is when you’re considering a site […]
October 11, 2009

Most Users Are Blind To Advertising

Research has shown that most users are essentially blind to ad banners. If they’re looking for a snippet of information on a page or are engrossed […]
October 11, 2009

Effective User Testing Doesn’t Have To Be Extensive

The ideal number of test subjects in usability tests found that tests with just five users would reveal about 85% of all problems with your website, […]
October 11, 2009

White Space Improves Comprehension

Most designers know the value of white space, which is the empty space between paragraphs, pictures, buttons and other items on the page. White space de-clutters […]
October 11, 2009

The Ideal Search Box Is 27-Characters Wide

What’s the ideal width of a search box? Is there such a thing?  It turns out that most of today’s search boxes are too short. The […]
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