Advertisers know that it’s hard for people to relate to a product unless there’s a name and a brand behind it. The advantage of personalizing a product is well known. Think of “Uncle Ben’s Converted Rice” or “Betty Crocker’s Pancake Mix” from the 30’s and 40’s. Those images, real or
The number of online video viewers has grown from 55 million in 2003 to over 160 million plus today. Television advertising still gets the largest viewers and responses, but computers and the internet is catching up. Even so, the capabilities of online video marketing combines the accessibility of television advertising
Video is a complex art form. And for businesses who want to exploit the internet’s ability to contact, interact and serve potential customers; there is nothing else that comes close to its power and effect. A well-designed, interactive video on the web is a great way to promote your products
A recent study found that 66% of online users have viewed an online video advertisement. Obviously, online videos have advantages for businesses. A video can visually display and describe a product in detail. And the display not a static photo but something that can be move and be manipulated virtually.
Statistics show that while TV advertising is dropping, Internet advertising is rising. Website marketing is interactive, It’s the advertisement and also the store itself, with little or no “down time” between seeing the product and purchasing it. Our brains are wired to react to movement. Movement automatically directs our attention
Video is a powerful tool for personalizing a business, and with the increasing number of internet websites advertising goods and services, it’s become almost a necessity. Yet many are hesitant about making one. Unfamiliarity with the process of filming and plain old stage fright will be a factor, but practice
Making videos and posting them online may sound like a lot of expense, work and expertise, but it doesn’t have to be. Sharing videos with an online audience was once impossible. Today, videos on sites like YouTube are available to anyone who can access a computer. And there are now
Can anyone predict the future? Maybe we can with web design. After all, web design depends on technology, and once a technology is invented, someone will figure out what to do with it. Responsive design is the hottest thing in the web: merging speed, movement, color, depth, flexibility and interactivity.
Why drive a Yugo when you can drive a Ferrari? Parallax is the cutting edge for websites, and is perfect for businesses relying on the internet for advertising and building a customer base, especially for those customers just entering the market. Parallax technology creates a three dimensional effect that engages