One of the most effective ways to keep in touch with valued customers and clients is the company newsletter. Newsletters come in all shapes and sizes, but the purpose is the same, to inform and engage your audience and potential customers on a personal level. Whether the newsletter is internal
A newsletter is a great way to both promote your company and its services, but once you decide to make one, there are some technical issues to consider. First and foremost is choosing the format for your newsletter. There are several different formats to choose from, and choosing the right
Yes, it’s the digital age, and you’ve got your professionally designed website and your magazine and television ads are reaching potential clients and customers. You’re online. You’re visible. You’re positioned. So, the job is done, right? Well, yes, and no. Just like sending a nice, personally written letter to an
A newsletter is one of the best ways to keep your name in front of customers and create a working relationship with clients and employees. But what is the best way to do that? Consider the newsletters you’ve received. Were the articles and information in the newsletter informative? Did you
Internet users DO read articles online, if it meets their interests. More often, they simply search for keywords and links related to those interests. Videos are crucial for online marketing because they allow interaction and increased engagement with potential customers. The trick is first, to entice the user
The best way to advertise and market your business today is on the internet: Think YouTube. Many retailers have a strong presence on the web because video marketing is a significant part of their business strategy. One 30-second video has the potential to create more customers in a
Online video offers what was once limited to expensive TV advertising: reach and emotional engagement with potential customers. But unlike expensive TV advertising, it’s relatively cheap and can provide almost immediate response and measurable feedback. Importing television-style advertising is not the solution. That’s because Internet and television are
Web-savvy companies have already adapted their marketing strategies to exploit the internet’s global reach. Internet advertising is now common practice for companies wanting to exploit an expanding base of “computer literate” customers. But there is one area on the web that is still underused as a source of on-line
In one month in 2010, 172 million people in the United States watched online videos, an average of 14.6 hours per viewer, and websites that have specific content, such as gaming sites, career opportunities, or on-line product offers had the highest number of online visitors – more than news