Of course, content is the primary focus for a newsletter, as it is for any published document, but even the best written and most informative newsletter is useless if no one reads it. The title or name of any document is what we see first, and if it doesn’t catch
[podcast]https://wrnr-digital.com/wp-content/uploads/2014/02/Episode-1-February-18-2014.mp3[/podcast]
In an era of mass media, the information we get is often remote and impersonal. Especially in online advertising and marketing, the “human element” is often lost; and even costumers who go to a store or office often end up waiting their turn before being served; often by unfamiliar and
By Sherice Jacob Matt Cutts, Google webmaster evangelist, recently stirred up a storm of controversy by announcing that guest blogging was “done.” He later clarified the statement by saying that guest blogging purely for SEO was done. But you’re a KISSmetrics reader, and you already knew that – right? So
When business owners are asked if they publish a newsletter, the majority will say “No”. Which leads to the next question: “Why not?” Some of the answers are: “It takes too much time.” “It’s a waste of money” “I don’t see any use for one” The perception is that publishing
A Company Newsletter is an excellent way for management to both connect with their employees and it also acknowledges their efforts and achievements publicly. Nothing raises the loyalty and morale of a workforce than to be publicly recognized for their efforts. Company Newsletters are also a cost-effective way of getting
No, we don’t mean sans serif or Italic, but producing and distributing an informational or technical newsletter to a specifically targeted “audience” of readers. There are three general categories of newsletters: Promotional/Marketing Newsletters “Relationship” Newsletters Professional Newsletters. Promotional Newsletters, also known as Marketing Newsletters are used by businesses to promote,
Creating a newsletter is really one of the easiest, most effective and inexpensive way to connect with both your customers and your employees as well. But a newsletter has to be done right to be effective. Here are some tips to make your newsletter more effective: Name your Newsletter. Be
It’s like the flu, eventually everyone gets it. “Writer’s block” is an annoying but usually temporary malady where you suddenly have no clue what to write about and no clue where to start. Anyone who writes gets it… eventually. It’s certainly not fatal, but when you have a deadline to