Improper tactics used by companies that are trying to utilize Search Engine Optimization (SEO) techniques such as loading web pages with keywords are being detected and rejected by the search engines. Microsoft has publicly stated that they prefer “quality over quantity” in their effort to build the index to their
I keep writing about the marketing and business value of creating website content because my personal experience and my ongoing research consistently points to this as the best way to drive new visitors to a website. What I have not mentioned is HOW to create content. I think most people
I no longer have literature to handout to clients. I used to. I used to have nice full color folders that I gave away at every opportunity. And I have tried a multitude of Outbound Marketing techniques including mailers, radio, TV, and newspaper ads in The Washington Post. Each had
If you have been following my saga of business rebuilding, you will recall that 2008 ended with me in a situation where I had to rebuild my IT Support company. With a family and no income, I was faced with the real possibility of losing my home. I was seriously
I saw Bruce Springsteen for the fist time in 1973 at DAR Constitution Hall with my brother, Jeff. It was a revelation. He was so dynamic and the crowd was so enthusiastic. I was hooked right from the start and have been a fan ever since. Bruce has an amazing
If you’re thinking about hiring an SEO (Search Engine Optimization) Consultant, the earlier the better. A great time to hire is when you’re considering a site redesign, or planning to launch a new site. That way, you and your SEO consultant can ensure that your site is designed to be
Research has shown that most users are essentially blind to ad banners. If they’re looking for a snippet of information on a page or are engrossed in content, they won’t be distracted by the ads along the top or down the side. The implication of this is not only that
The ideal number of test subjects in usability tests found that tests with just five users would reveal about 85% of all problems with your website, whereas 15 users would find pretty much all problems. The biggest issues are usually discovered by the first one or two users, and the
Most designers know the value of white space, which is the empty space between paragraphs, pictures, buttons and other items on the page. White space de-clutters a page by giving items room to breathe. We can also group items together by decreasing the space between them and increasing the space