OK. Right off the top of your head… what do you think is the most important feature of a website? Do you think it’s the look and feel? Well, of course, that is very important. Your site must be attractive. But if that were really so important, would Craigslist be
An all too often overlooked aspect of blogging is identifying and eliminating grammar and spelling mistakes. If you are presenting yourself as an expert on a given topic, you need to write authoritatively and it’s difficult to sound like an authority if your writing is littered with mistakes. The whole
I started in business in 1986. Since then I have tried all sorts of marketing initiatives. Before the days of the Internet, the best way to attract new clients was to advertise in the Computer Services Directory section of the Monday Washington Post. I had a small ad with my
A good blog can be a crucial part of a successful marketing strategy. Your business blog not only lets you give something worthwhile to your prospects, it also lets you directly communicate with them on pertinent issues. New blog posts allow you to report the latest news in your niche
You work hard on your service and marketing strategy every single day for one reason, to make money. That fact is completely understandable, but it doesn’t necessarily mean that you can’t work to dramatically increase your traffic by giving away something to your prospects and customers for free. There is
Keeping your business blog updated daily is a wonderful way to keep your visitors happy and to increase traffic to your site organically, but you can make a much bigger impact with a single blog post published elsewhere. We’ve touched on a number of methods of generating and developing high
If you own a business and rely on it to provide for you and your family, odds are you think of it morning, noon and night. Rather than let these all too consuming thoughts burden your blogging creativity, use them for some inspiration to create quality content and take your
Even if the prime reason that you joined Facebook and Twitter was for promoting your business, it doesn’t mean that you need to be robotic about your marketing. Social media is just as much about engaging your customers as it is about informing them of your services. Updating your status
There is no doubt that your business will cost you some green prior to lining your pockets with it. There is a certain element of truth to the old saying “it takes money to make money.” One thing that you’ve got to understand though, especially if your business is a