A blog and social networking accounts are very valuable aspects of a good inbound marketing strategy, but they aren’t the only pieces of the puzzle. These forms of communication are designed to provide high quality content that will inform your connections of things like pertinent industry information and new product
It’s completely natural for a small business owner to want to control everything that goes on in their business, but unfortunately that isn’t always a possibility. If you want to effectively market your services you’ll need to use many different tools, some of which require a relatively large investment of
Regardless of how specialized your niche is there are most likely a number of relevant sites on the internet that could help send traffic your way. Maximizing the results of your inbound marketing efforts requires you to find the experts, trend setters and “go to” guys in your business community
When it comes to marketing, most small business owners put all the focus on getting the word of their product (and how good it is) out to the masses. While putting the product that you’ve worked so hard developing in front of quality prospects is of critical importance, it’s not
Popular publishing platforms like WordPress make creating interesting and unique blog designs simple for users who have little knowledge of HTML. While this can have a huge benefit for small business owners who want to market their product with an attractive and interactive experience, it can easily lead to blogs that are cluttered
Simply getting visitors to your blog is a critical step in making your blog a successful part of your marketing strategy, but it’s far from the only step. In order to build trust in your expertise and interest in your brand you’ve actually got to keep those visitors there for long enough
We’ve discussed a few options for cultivating high quality blog content that will keep your readers interested, but generating 3-5 new posts a week can still pose a challenge for some business owners. If your blog seems as though it’s taking up too much of your time you should consider
People who search the internet for information usually aren’t looking for epic, novel length texts that they have to trudge through in order to find the information that they need. Internet surfers, including your customers and prospects, want information that is clear, concise and very easy to navigate and you
A very simple rule to follow when aligning your website, blog and social networking profiles is to make yourself as easy to find on all fronts as possible. There should be a clear and easily identifiable connection between each and every avenue of your business marketing strategy. Making important decisions like