It can be awfully tempting to use all of that available real estate on your blog to compose another sales pitch to try and secure a sale, but that isn’t the wisest strategy for online marketing success. As a business person your first inclination is to sell your product. But
There is a very good chance that your small business has a few direct competitors that provide a very similar service or product. Depending upon the industry you’re in you might have dozens or even hundreds of competitors who are fighting to provide the very same solutions to your current
As a small business owner odds are high that you’ve performed just about every duty in your company on more than one occasion. As you begin your journey into effective online marketing, you’ve got to be every bit as willing to take on multiple roles in order to succeed on that front
Using a business blog and multiple social networking profiles for online marketing gives your customers and prospects a multitude of options for connecting with you in an instant. While this can be a huge asset to the growth of your business you’ll only really reap the full benefit if you
Using a blog for online marketing can create a bit of demand on your schedule. It isn’t always easy to generate one high quality idea after another in order to be able to continually generate new posts. Having a successful blog, and in turn, a successful online marketing strategy requires
We’ve talked a bit about using direct questions from customers to generate quality content for your blog. Attacking customer questions should provide plenty of fodder for several weeks of posts, but this manner of developing new content for online marketing may not last forever. There is a chance, especially if you
It might be your first inclination as a business owner to try and immediately convert a new social media friend or follower into a customer with an offer they can’t refuse. This hard selling approach to social media marketing rarely works and is often more likely to compel a lead
If you are new to online marketing in any capacity the sheer volume of potential approaches might seem completely overwhelming. Creating a social media presence is a great way to communicate directly with your customers and give your business a boost, but combining social media with a blog can maximize
In order to have the most success from your online marketing efforts you need to put yourself into your reader’s shoes prior to cultivating new content. Rather than simply rehashing industry news or focusing solely on a sales pitch you’ve got to ask yourself the questions, “why are readers coming